Apple's AppStore.com debuts "vanity links" during Super Bowl commercial

The Super Bowl XLVII commercials have featured a wide range of ads, from old Bowl favorites like Doritos and E-Trade to upcoming cinema hits. One movie's advert in particular caught the eyes of tech geeks nation-wide -- Star Trek: Into Darkness -- which was interesting not for the movie itself, but rather for Apple's AppStore.com revelation.

At the bottom of the commercial's ending scene was the link AppStore.com/StarTrekApp, which is a customized "vanity" link. This hints at a possible grab for link names, though Apple claims that methods are in place to keep congestion to a minimum. Some widely-sought names will automatically redirect to a search page for the term instead to encourage unique choices.

AppStore.com was actually a personal gift from the Salesforce CEO Marc Benioff to Steve Jobs in 2008 -- though Apple is seeing much resistance in court from companies like Amazon and others on usage of the name.
Let's see if it actually works!